What is Private Label and What Does It Mean for You?

Last week I was watching The Profit. During the episode, Marcus Lemonis brought up the term private label. Well, I had never heard the term before, so I did some research. Apparently, there are manufacturers who make products that are then rebranded under the names of other companies. You see this often with store brand products (i.e. Archer Farms at Target, Private Selection at Krogers). But did you know that private label is not limited to grocery store brands?

Private label can be used in other industries besides supermarkets. Specifically, it can be used for producing content under your brand. It's called Private Label Rights. That means someone else has written the content, but you have bought the rights to use that content under your brand.

Examples of Private Label Rights (PLR) content are:
Articles
Ebooks
Videos
Software

One of the reasons for using PL Products or PLR content is it's cost effective. For a relatively small fee, you are paying to use something that is already written, which can then be resold under your brand as is or with some modifications. Since you own the rights to use it, you are not paying royalties to resell the content. Think of it as a way to increase your earning potential

Another reason for using PLR content is it saves time and allows you to get into the market place quicker.  It is recommended that you modify the content where appropriate so that it is uniquely you. You can add personal stories or anecdotes (when appropriate) to give the product a more personal touch.

Whether you use PLR or create everything from scratch, the choice is yours. But keep in mind that some of the biggest companies in the world are getting their products from the same manufacturer. Why reinvent the wheel?

*Full Discolure - I sell a line of coaching ebooks that is PLR.

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net