Tuesday, September 10, 2013

Quote of the Week: If You're Not a Risk Taker, You Should Get the Hell Out of Business -Ray Kroc


Quote: If You're Not a Risk Taker, You Should Get the Hell Out of Business -Ray Kroc

Last week I watched the season finally of my new favorite show, The Profit. The company featured was Mr. Green Tea, a specialty ice cream maker. I love ice cream, but had never heard of this company before. The company was started by the owner's father with a business partner. The business partner wanted to grow and expand the company. The owner's father didn't want to risk a bird in the hand for two in the bush. Well, they parted ways. The owner's partner, was able to maintain the business and it is still in existence today. The business partner started Häagen-Dazs®. Now, that's a name I recognize. Guess who got the better end of that deal. Now Mr. Green Tea has a solid reputation in it's region. But Häagen-Dazs® is known world wide. That's what happens when you take risks.  The business partner saw an opportunity for growth and took a chance. That's what you do when it comes to business. The risks you take may not always work out, but when they do, the rewards can be immense! What is stopping you from taking a risk in your business?

Monday, September 9, 2013

5 Things Psychotherapists and Clients Should Know About Insurance

Though I don't discuss it much, my foundation comes from psychotherapy. I have worked on the client side and the managed care side. Both have their pros and cons, but I wanted to take the time to dispel some notions about managed care. This is for the benefit of both providers and patients/clients alike.

1. Your Employer Determines Your Benefits - Even though you are paying a premium, your employer determines what is covered in the plan and how the plan is managed. And your employer is paying a larger share of the premium than you are. Insurance is not cheap, and nowadays most employers are seeking plans that are cost effective. That means benefits that were fairly generous 2 or 3 years ago are becoming less generous today.

2. Unlimited Sessions? - Many plans are set up without session limits. However, the plans are managed in such a way that after so many sessions, a utilization review will likely occur. If the provider is asked for a utilization review, the managed care company is trying to determine if the treatment offered is meeting clinical guidelines or medical necessity. Unfortunately, a lot of providers are unaware of the guidelines or don't understand how to properly apply the guidelines. This can lead to waste, fraud, and abuse which causes premiums to increase due to a few bad actors. Guidelines are available online or upon request for each managed care company.  Here are a few below:

3. HIPAA TPO Exclusion - HIPAA law (45 CFR Part 164, Subpart E - Privacy of Individually Identifiable Health Information) allows insurance companies to exchange "necessary" information with your provider for treatment or payment as long as you are using the benefit. If you are using the benefit, you are in effect giving your permission for the exchange of information to occur. As long as you are using the benefit there is no HIPAA violation if the insurance company is contacting your provider for a review of your case. You can refuse to allow your provider to speak with the insurance company about your case, but the insurance company can deny benefits due to a lack of information. Let's say you went to your bank for a loan, but refused to give them any information as to why you need the loan or how you intend to pay it back. Chances are you will be denied for the loan, because the bank doesn't have enough information to make a decision. The same principle applies to your benefits. 

4. Out of Network Providers Do Deal with Insurance Companies - If you are an out of network provider, but your clients use insurance, you will deal with insurance companies. Especially if your client wants to be reimbursed. It may include doing a clinical review to authorize services. If you are a provider who doesn't want to deal with insurance companies, don't take clients who use insurance.

5. There is No Reimbursement for Talking to Insurance Companies - If the provider is asked to do a review to justify services, the insurance company will not reimburse the provider for that time. If the provider is in network, he cannot bill the client for that time, unless there is already a written agreement in place that the client will pay for time talking to managed care. If the provider is out of network, they can bill the client for that time. (Personally, I would not see a provider who would charge me for speaking with the insurance company, especially if the provider believes the treatment is necessary. That's just the cost of doing business.)

Image courtesy of Ambro at FreeDigitalPhotos.net

Friday, September 6, 2013

TCC's Top 10 Links of the Week

My, my, my. Didn't this week just fly by? It did help that Monday was a holiday. Who does enjoy an extra day off to enjoy the unofficial last day of summer? But its Friday, so you know what time it is. It's time for TCC's Top 10 Links of the Week! If you're looking for great content, tips, or tricks from around the web, here is the place to be. We search the web, so you don't have to! If you think there is something we missed, let us know. Feedback is always appreciated. Til next week!






  1. 23 Ways Rich People Stay Rich
  2. 10 Signs it’s Time to Let Go
  3. How The World's Top Relationship Builder Makes Introductions
  4. Constructive Feedback – A positive approach to behaviour change
  5. 22 Quotes That Will Make You a Better Marketer
  6. How To Setup Your Own Tweet Chat
  7. 8 Truths Every Husband Secretly Wishes His Wife Knew About Him
  8. A Letter to Lamar
  9. 9 Little-Known Rules to Supercharge Your Productivity on the Road
  10. Will Gmail Tabs Affect Your Email Marketing Strategy?

Thursday, September 5, 2013

Video of the Week: Lessons in Perseverance - Diana Nyad

Diana Nyad had a dream for the past 30 years. She wanted to be the first to swim from Cuba to Florida without a shark cage. That is on average about a 60 hour swim on a good day. The waters between Cuba and Florida are filled with sharks and jellyfish. But she survived. Ms. Nyad is also 64 years old. And this wasn't her first attempt, it was her fifth. But as Julie Andrews once said, "Perseverance is failing 19 times and succeeding the 20th." So in honor of Ms. Nyad, here is an interview not long after she completed her historic swim. Remember her mantra, "Find a way."





Wednesday, September 4, 2013

What is Private Label and What Does It Mean for You?

Last week I was watching The Profit. During the episode, Marcus Lemonis brought up the term private label. Well, I had never heard the term before, so I did some research. Apparently, there are manufacturers who make products that are then rebranded under the names of other companies. You see this often with store brand products (i.e. Archer Farms at Target, Private Selection at Krogers). But did you know that private label is not limited to grocery store brands?

Private label can be used in other industries besides supermarkets. Specifically, it can be used for producing content under your brand. It's called Private Label Rights. That means someone else has written the content, but you have bought the rights to use that content under your brand.

Examples of Private Label Rights (PLR) content are:
Articles
Ebooks
Videos
Software

One of the reasons for using PL Products or PLR content is it's cost effective. For a relatively small fee, you are paying to use something that is already written, which can then be resold under your brand as is or with some modifications. Since you own the rights to use it, you are not paying royalties to resell the content. Think of it as a way to increase your earning potential

Another reason for using PLR content is it saves time and allows you to get into the market place quicker.  It is recommended that you modify the content where appropriate so that it is uniquely you. You can add personal stories or anecdotes (when appropriate) to give the product a more personal touch.

Whether you use PLR or create everything from scratch, the choice is yours. But keep in mind that some of the biggest companies in the world are getting their products from the same manufacturer. Why reinvent the wheel?

*Full Discolure - I sell a line of coaching ebooks that is PLR.

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

Tuesday, September 3, 2013

Quote of the Week: Career is what you're paid for. Calling is what you're made for. Ed Young

Quote: Career is what you are paid for. Calling is what you are made for. Ed Young

Your career is what you do to earn money. Your calling is the reason you were made. Its your purpose. If you didn't happen to catch the video of the week last week, Adam Leipzig discussed how to find your life purpose in 5 minutes. So because I am a big fan of finding purpose, here are the 5 questions to ask yourself to identify your purpose.


  1. Who are you?
  2. What do you do? What is the one thing right now you feel supremely qualified to teach others?
  3. Who do you do it for?
  4. What those people want and need?
  5. How will they change as a result?

Did you answer them? Good. Now how does your purpose apply to your career? Do you need to follow a different career path to fulfill your purpose? If you need help identifying different career options try an interest inventory or a career exploration workshop. But the most important thing you can do is take action. Begin to move towards your calling. Things may not happen overnight. But nothing will change unless you initiate change.

Monday, September 2, 2013

4 Things Employees Need to Understand About Business

In the news recently, there have been reports of fast food workers demanding hire pay. I have nothing against fast food workers. They offer a valuable service. But to demand to be paid $15 an hour for flipping burgers is a bit much. There are a lot of factors that go into determining how much to pay employees, when to hire new employees, and when to downsize. Most employees, especially entry level employees are unaware of these factors. So here are some insights into the cost of doing business.

1. High Revenue does not equal High Profit - Revenue is how much money the company is bringing in. Revenue pays for expenses. Revenue minus expenses equals profit. So if a company has $1 million in revenue, but $900K in expenses, the profit is $100K. That's not a lot of profit. And depending on your industry, the profit could be more or less. The profit is then saved as a reserve, distributed for profit sharing among the employees, and/or used to expand the business. It depends on the needs of the business. But let's go back to expenses for a second. Expenses include but are not limited to taxes, debt payments, costs for supplies, maintenance, phone, lights, water, network services, marketing, manufacturing, assessments, mortgage, rent, etc. If expenses exceed revenue, there is no profit.

2. You are an Expense - If you are an employee, you are an expense called labor cost. Labor costs include wages, payroll taxes (employers pay 6.2% of your wages for Social Security and 1.45% of your wages for Medicare, that's on top of what is withheld from your wages already), unemployment taxes, disability taxes, bonuses, cost of training, healthcare, pension/401k contributions, etc. See how expensive you are?

3. Wages are Determined by Value - Employers pay based on the value you bring to the company. A high school kid working his first job at a fast food joint isn't going to be paid as much as a manager. The manager has to understand  the fundamentals of running the store including managing the payroll, making decisions on who to hire or fire, ordering supplies, etc. The high school kid just has to keep track of making it to work on time. The manager has to be able to work every job in the store if someone doesn't show up. Value is also determined on what the market can bear. If the skill set you have is in high supply, you aren't going to be paid as much because you have a lot of competition. If you have a skill set that is in high demand and low supply, you can be a little pickier on which job to choose.

4. The Minimum Wage is not Meant to be a Living Wage - The minimum wage is the minimum amount that employers are allowed to pay employees. It is entry level work meant for low or unskilled workers to get into the job market and gain work experience. If you're an unskilled worker with little to no experience, can you really expect to be paid as much as the manager? But once you gain the skills and experience, then you can expect to be paid a little more.

Image courtesy of pat138241 at FreeDigitalPhotos.net